Further, rapid technological advancements such as artificial intelligence, Internet of Things, machine learning, etc.
Along with this, the Asian and American market for consumer electronic goods market is expected to grow by 7 % in 2021. Thus, it is found that the outbreak of covid-19 negatively impacted the demand of the consumer electronic products but the global market is expected to grow by 6 % in 2021 at international level. The estimated growth rate of the consumer electronic goods industry is shown as follows. also exports electronic goods to different countries. The above table shows that Hong Kong, USA, South Korea, Germany, Taiwan etc. Following table shows the export of electronic goods of different countries in 2020. Further, in 2020, the largest importer of Chinese goods was the US as the US imported 42 % of total electronic exports. Despite the impact of covid-19, China still tops the list of the export of consumer goods in 2020. to suspend their production in several manufacturing locations (Wadhwani & Saha, 2020). However, the outburst of COVID-19 had negatively impacted the growth of the consumer electronics industry in 2020 as the lockdown restriction and decline in the income base of customers necessitated the consumer electronic good companies like Apple, Samsung, LG, etc. Furthermore, the goods produced in China are almost five times the goods produced in Japan. Furthermore, China is the largest producer and exporter of consumer electronics goods, especially brown goods in the world. The consumer electronics market is also expected to grow at a CAGR rate of 8 % between 20. The consumer electronics market is growing at a very fast pace and the consumer electronics industry is valued at USD 1 trillion in 2020. Analysis of Consumer electronic industry - Apple industry analysis The vision of the company is “to manufacture and sell the best products on earth and to make the world better than we found it”. The mission of Apple is “to bring the best user experience to customers in the market through innovative products (hardware and software) and services”. Further, in 2020, the company had earned a total revenue of $ 274.3 billion globally. Now, the company is known for its range of products and services and in June 2015, the company was also recognized as the largest publicly traded company in the world in terms of its market capitalization. Moving further, Apple launched a successful iPod music player in 2001 and iTunes Music store in 2003. Further, in 1988, Jobs was hired as the CEO of the company who then instilled the corporate philosophy of standardized products and services with simple design.
#APPLE MACBOOK PRO 2018 TARGET MARKET SOFTWARE#
created huge problems and the sales of Macintosh also declined over the period of time due to the higher prices, limited software and slow speed. However, the premium pricing strategies of Apple Inc. launched Macintosh, the first personal computer without the programming language. The sale of Apple computers grew rapidly and the company went public in 1980 when the company sold 4.6 million shares at $22 per share. was the first successful personal computer company as Steve Jobs, Steve Wozniak and Ronald Wayne incorporated the company in 1976 with the aim to develop and sell Wozniak Apple personal computer. Apple is the world's largest technology in terms of its revenue and the total revenue of the company in 2020 was $274.5 billion. is an American multinational company that specializes in manufacturing computer software, online services and consumer electronics such as personal computers, smart watches, wearable technology and smartphones. are also provided on the basis of the internal and external analysis of the company. In this report, some of the recommendations for Apple Inc. is also performed to evaluate the strengths, weaknesses and opportunities for the company. The internal market analysis of Apple Inc. The external market analysis is performed in this report by applying the PESTEL and Porter five forces analysis model. In this report, you will get to know about the factors that are impacting the growth of the consumer electronic goods industry. The main aim of this report is to evaluate the external and internal market situation for Apple Inc.
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